A organization requirements collateral items not only for its buyers but also for its investors, workers, possible consumers and media. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering information on visitor behavior and how to build net statistics (e.g. with Google Analytics). Which online marketing channels are the most price-helpful at acquiring customers, based on the conversion price of visitors to buyers, and the cost of these visitors. The major limitation of online marketing is where goods are being sold, the lack of tangibility indicates that buyers are unable to try out, or attempt on products they might want to purchase.